A lookalike product in China? What connects it to a liable business?

Crocs and its Shanghai affiliate sued footwear makers and sellers in China. A 2015 Shanghai judgment awarded 200,000 yuan in damages, plus 40,000 yuan in reasonable expenses. The court examined the identifying features of the product, and connected storefronts, labels and product codes to specific businesses. For international brand owners, preserve the product sample, the purchase record and the seller identity together. Do not add each defendant’s liability limit to the total award. A judgment is not proof of collection. Contact Comply to discuss your China-related brand dispute and coordinate next steps with counsel.