Under Armour: a CNY2 million award without proven retail sales

女声 / Female:
Can product promotion create trademark exposure before retail sales are proved?

男声 / Male:
Under Armour sued a Chinese sportswear company. In twenty seventeen, the Fujian High Court awarded two million yuan, including reasonable expenses. The judgment noted missing purchase and production-site evidence. It still examined promotional materials and samples. Case counsel reported the defendant’s appeal dismissed in twenty twenty. For foreign companies, the practical question is evidence. Preserve samples, promotional uses and business identities together. Review a planned launch with counsel before making commitments. This historical award is not a standard payout. Actual collection remains unverified. Facing a China-related brand dispute? Contact Comply to discuss evidence and coordinate next steps with Chinese counsel.

来源 / Sources:
https://www.zhichanli.com/ueditor/php/upload/file/20170814/1502702188561055.pdf
https://www.changtsi.cn/cn/news/insight/1150.html

一审未取得实际购买及生产现场证据，不等于已经证明没有销售
100000000元请求不作判赔
2020年6月来自承办律师报道，不推断准确裁判日或案号
后续撤改未在本次限定复核中核到，不声称没有后续
Music: Cipher — Kevin MacLeod (incompetech.com), CC BY 4.0. https://creativecommons.org/licenses/by/4.0/