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Can product promotion create trademark exposure

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before retail sales are proved?

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Under Armour sued a Chinese sportswear company.

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In twenty seventeen, the Fujian High Court awarded

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two million yuan, including reasonable expenses.

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The judgment noted missing purchase and production-site evidence.

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It still examined promotional materials and samples.

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Case counsel reported the defendant’s appeal dismissed in twenty twenty.

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For foreign companies, the practical question is evidence.

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Preserve samples, promotional uses and business identities together.

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Review a planned launch with counsel before making commitments.

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This historical award is not a standard payout.

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Actual collection remains unverified.

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Facing a China-related brand dispute?

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Contact Comply to discuss evidence

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and coordinate next steps with Chinese counsel.