A familiar S on another company’s shoes? Your evidence needs to show more than resemblance.

Skechers sued Chinese footwear businesses over its S trademark. According to counsel’s public account, the Fujian High Court reversed the first-instance decision and awarded three million yuan in 2018, including reasonable expenses. Trademark use, overall shoe appearance and promotional claims should be examined separately. Preserve product samples, purchase records, dated listings and the identity of the business behind each sale. This case result is not a standard payout for every dispute, and actual collection has not been verified. Contact Comply to discuss your China-related brand dispute and coordinate next steps with counsel.