New Balance: tracing the supply chain behind a reported CNY18 million award

Case counsel’s 2021 report describes a CNY18 million award for New Balance, upheld on appeal. Connect the product and storefront to manufacturers and sales operators through records. Parcel counts alone do not establish infringing shoe volumes. Full judgments, expense breakdown and collection remain unverified.

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#ChinaBusiness #NewBalance #Trademark #SupplyChain #Comply

Music: Cipher — Kevin MacLeod (incompetech.com), CC BY 4.0. https://creativecommons.org/licenses/by/4.0/

Footage: official brand references and ECCO footwear testing/craft; not the disputed goods or case locations. Office footage is a third-party reference. Owned presenter footage is from training. Commercial reuse permission for third-party footage remains unverified.

Sources:
https://www.wanhuida.com/Content/2025/02-25/1509143234_print.html
https://comply.icook.cloud/guide/trade/cases/newbalance?lang=en


Public page photograph: LeDroider; https://commons.wikimedia.org/wiki/File:New_Balance_574.jpg; CC0 (https://creativecommons.org/publicdomain/zero/1.0/deed.en). Embedded in an actual Comply page capture; image content unchanged, page scaled to fit.